 |
 |
    |
|
 |
| |
Below you will
find professionals in search of industry related employment.
Contact information for each individual is within their
description.
|
Joanne Dolgow
Joanne Dolgow
29 N. Montford Avenue • Baltimore, MD 21224 • 410-627-2219 • joanne.dolgow@gmail.com
EXECUTIVE MANAGEMENT – BUSINESS DEVELOPMENT, MARKETING
Dynamic leader and entrepreneur with 20 years of success building revenues and creating visibility through strategic marketing and partnership development.
Strong creative skills and ability to design and execute promotional campaigns to consumers and businesses utilizing educational and promotional events, TV, Radio, Print and Internet.
Skilled provider of advanced training, guidance, and motivation resulting in the retention of top performing professionals.
Big-picture thinker; talented and driven to impact bottom line.
CORE COMPETENCIES
Business Development  Strategic Marketing  Brand Growth
Building and Maintaining Alliances/Partnerships  Team Building/Development
Negotiations  Events Management  Business/Consumer Marketing
Creative Development of Digital, TV, Radio and Print Advertising  Managing Outside Vendors
Budgeting and Analysis  Press Relations
PROFESSIONAL EXPERIENCE
DIRECTOR OF MARKETING AND BUSINESS DEVELOPMENT 2007 – present
Kolmac Clinic (formerly Partners in Recovery), Towson, MD
Playing a critical role in the growth of this regional alcohol and drug treatment program into new markets, my mandate is to
Lead all aspects of business development, public and press relations, product/service presentations, and marketing campaigns.
Establish and cultivate key partnerships, generate strategic marketing plans, develop and execute advertising programs and marketing campaigns to increase professional referrals.
Design and implement continuing education programs for addiction treatment professionals.
Profit Impact:
Reversed decline in market share and helped increase patient census.
Created strategic development plan with defined targets and timelines; launched successful online/offline marketing programs.
Developed partnerships with major health care organizations, legal community, schools and government agencies.
Built staff participation in marketing process through creation of newsletter, alumni group and web traffic.
PRESIDENT 1994 – 2007
TrialBuilder LLC, Baltimore, MD
Delivering the reach and resources of a large agency with the quality and focus of a boutique firm, provided integrated clinical trials direct marketing communications to leading pharmaceutical firms and research organizations. Our unique, highly effective, ROI-driven patient acquisition, qualification and retention campaigns used TV, Radio, Internet and print media to produce outstanding client results and steady corporate growth. Representative accomplishments include:
Launched business with $500 in capital and produced over $40 million in gross revenues; established key relationships with major pharmaceutical companies; managed staff of 15 and campaign budgets exceeding $10 million; received numerous awards for content creation/originality.
Developed new methodologies for recruiting patients for clinical trials using combination of radio, TV and Internet; developed digital media to complement on-air promotions. Wrote and placed stories on major networks and press; personally provided creative concepts for all campaigns and produced media.
Developed, produced and conducted one-of-a-kind Clinical Trials Management course taught worldwide with the University of Maryland School of Nursing.
Profit Impact:
Speedy recruitment of qualified patients for clinical trials results in decreased time-to-market resulting in hundreds of thousands of dollars in additional profit over products’ patent life. TrialBuilder produced exceptional recruitment results for the following companies:
Allergan: Adult Acne, 23% response, 17% conversion.
Referred by Patty Walker, MD, Director of Dermatology, Columbia Presbyterian Hospital.
Bristol Myers Squibb: GERD, 31% conversion rate, completed recruitment in three months with over 5,000 patients.
Referred by Dr. Mark Roffman - who we worked for in New Jersey – radio and Internet
Astra Zeneca: Failing study for Pediatric Asthma, finished recruitment in 11 months, enrolled 7% of respondents.
Cold-called and developed business with the Vice President of Clinical Research and Development.
Wyeth: Women’s Birth Control, recruitment complete in 10 months.
Referred by client at Astra Zeneca.
Merck: Arthritis, 4% patient conversion over one year.
Business acquired through response to RFP issue to TrialBuilder based on industry reputation.
Pfizer: Alzheimer’s, enrolled 2% of respondents over 15 months, despite extremely difficult protocol.
Responded to an RFP received due to our success in the industry.
NYU School of Medicine: over fifty successful campaigns.
Initially cold-called on Dr. Ken Washinick and developed business leads from his referrals.
CREATIVE DIRECTOR 1990 – 1994
Netvertising (sold in 1994), Baltimore, MD
An innovator in the commercial development of the Internet, Netvertising was among the first firms creating elegant and complex web sites incorporating search, electronic payments and user-friendly design for Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing.
Profit Impact:
Developed web site for Cytimmune allowing electronic purchasing, doubling client’s business in six months.
Completed over two hundred web sites for clients such as Carrollton Bank, American Urology Association, Rent-a-Wreck, Entremed and Innovative Office Products.
Designed and implemented patient recruitment web sites with opt-in capabilities.
HONORS AND AWARDS
American Hospital Association – Best Hospital Marketing Program
American Psychiatric Association – Gold Award for Overall Marketing
Baltimore Mayor’s Citation for Outstanding Work
Omni Award for Creative Excellence in Advertising
Mayor’s Award for Public Service – Child Abuse Prevention
Many awards for web site excellence
nvented Simulgraphic Camera, Patent No. 4,488,794, sold to Polaroid Corp.
EDUCATION
BA, Anthropology, George Washington University, Washington, DC
PRSA, Loyola University, Baltimore, MD
|
|
|
|
|
|
|
|
